ICC announces new broadcast deal

The International Cricket Council has today announced its biggest-ever global broadcast deal with Star India and Star Middle East jointly awarded its audio-visual rights for ICC events from 2015-2023.

While the exact monetary figure of the deal remains undisclosed, the ICC said it’s “significantly in excess of the ICC’s previous commercial deals”.

The previous deal that saw ESPN Star Sports awarded the broadcast rights from 2007-2015, was reported to be worth $1.1 billion.

The new partnership begins at the conclusion of the 2015 ICC Cricket World Cup and runs for eight years, comprising 18 ICC tournaments including two World Cups (2019 and 2013), two Champions Trophy tournaments (2017 and 2021) and two ICC World T20 tournaments (2016 and 2020).

The joint agreement does not include host broadcast rights for networks like Channel Nine and Fox Sports in Australia, but Sky Sports in the United Kingdom have confirmed they will cover 14 ICC tournaments including the six major global competitions.

ICC chairman N. Srinivasan commented on the record deal: “We are delighted that our partnership with the Star group has extended to the next cycle of ICC Events. This illustrates the strong relationship we have built in the current cycle and the value we have delivered since 2007.

“Star has an outstanding reputation as a sports broadcaster and has played an integral role in promoting and growing the game by taking coverage of ICC Events to a truly global and record-breaking audience, and we look forward to this continuing for another eight years.

“This commitment for the next eight years will ensure greater stability for ICC Members as well as increased funding for developing and established countries. Emerging nations will have access to the largest funding resource in the history of the game and the Board has fully endorsed this framework as the best means of safeguarding the future of the sport.

“The level of investment committed by Star shows that the game is stronger than ever before and hopefully with this financial stability for the next eight years, we can implement plans to strengthen and grow the game further, making it an even bigger and better global game.”

 

ICC major global events:

ICC World Twenty20 2016 - India

ICC Champions Trophy 2017 - England and Wales

ICC Cricket World Cup 2019 - England and Wales

ICC World Twenty20 2020 - Australia

ICC Champions Trophy 2021 - India

ICC Cricket World Cup 2023 - India

 

ICC qualifying events:

ICC World Twenty20 Qualifier 2015 - Ireland and Scotland

ICC Cricket World Cup Qualifier 2018 - Bangladesh

ICC World Twenty20 Qualifier 2019 – TBC

ICC Cricket World Cup Qualifier 2022 - Zimbabwe

 

Other ICC events:

ICC U19 Cricket World Cup 2016 - Bangladesh

ICC Women’s World Cup 2017 - England and Wales

ICC U19 Cricket World Cup 2018 - New Zealand

ICC Women’s World Twenty20 2018 - West Indies

ICC U19 Cricket World Cup 2020 - South Africa

ICC Women’s World Cup 2021 - New Zealand

ICC U19 Cricket World Cup 2022 - West Indies

ICC Women’s World Twenty20 2022 - South Africa